Some Battles Ahead for Automotive Domain Names

Didn’t you think the dust had really settled on domain names (website addresses)?  Sure, there were tons of land-grabs from the mid 1990’s to the mid 2000’s, but much of that seems to be over.  Every once in a while we hear of a new dot-something extension being added, but nothing earth shattering.  Well, that is all set to change based on the new rules of the game.

Whether you have one or multiple websites for your store(s), you currently have one of twenty-two (22) Top-Level Domains (TLDs).  I’m referring to the .com, .net, .cc, and so on.  This past June, the Internet Corporation for Assigned Names and Numbers (ICANN) began allowing a large number of new Generic Top-Level Domains (gTLDs), and offered the ability to apply for them.  If a company was awarded one or more of these TLDs, they could begin to sell website URLs with the related extensions.  For instance, General Motors could secure .chevy and create websites with this extension.

However, applying for these new gTLDs was very expensive, with an upfront application fee of $185,000, and if you were lucky enough to be chosen, you would pay $25,000 each year (only one company could be awarded each unique gTLD).

On June 13, 2012 ICANN made the list of gTLDs public on newgtlds.icann.org   I downloaded this list and began to analyze it.  It was extremely interesting to review, some bids were made for some potentially great, and sometimes crazy domains.  I thought that: .APP  .INC  .LAW  and .WEB were all possible winners.  Walmart went for .George and I’ve already sent them a note asking for early registration of Nenni.George, very cool.

As expected, some of the heavy hitters in digital marketing applied for quite a few.  Among the leading applicants of course were Google and Amazon (9% of applications), but another new startup called Donuts Inc. also emerged.  Donuts seemed to come from nowhere to bid for some potentially lucrative gTLDs.  They are well funded by $100 million in venture capital and submitted a staggering 16% of all 1,931 applications.

During my analysis, I pulled out all of the automotive-related gTLDs (listed below), they accounted for 3.5% of the overall list. In the automotive world, we also had plenty of activity, but companies seldom went for large purchases.  The OEMs naturally bought their brands, likely to begin having their dealers move to OEM-approved websites with their own custom extension.  I think OEMs will look back on this and see that it was a very smart strategic move, especially brands like Audi, Ford, and BMW since it creates a 3-4 character extension and still secures the brand well.  I personally think that George.BMW has a very cool ring to it.  As I reviewed the list, perhaps the most shocking news was the few automotive OEMs that did NOT secure their top-level domain.  Acura, Mazda, Mercedes, Rolls-Royce, Scion, Smart, and Subaru all failed to be a part of this potentially lucrative domain grab.

Time will tell how important this becomes, but as I looked at the number of major global players that took part in this, I would say this will become very big business in the future.

String

Applicant

Website

AAA

American Automobile Association, Inc.

http://www.aaa.com

AUDI

AUDI Aktiengesellschaft

http://www.audi.de

AUTO

Big Maple, LLC

 

AUTO

Dot Auto LLC

 

AUTO

Fegistry, LLC

 

AUTO

Uniregistry, Corp.

http://www.uniregistry.com

AUTOINSURANCE

Allstate Fire and Casualty Insurance Company

 

AUTOS

DERAutos, LLC

 

BENTLEY

Bentley Motors Limited

http://www.bentleymotors.com

BMW

Bayerische Motoren Werke Aktiengesellschaft

http://www.bmwgroup.com

BOSCH

Robert Bosch GMBH

http://www.bosch.com

BRIDGESTONE

Bridgestone Corporation

http://www.bridgestone.co.jp

BUGATTI

Bugatti International SA

http://www.bugatti.com

BUICK

General Motors LLC

http://www.gm.com

CADILLAC

General Motors LLC

http://www.gm.com

CAR

Charleston Road Registry Inc.

 

CARS

DERCars, LLC

 

CARS

Koko Castle, LLC

 

CARS

Uniregistry, Corp.

http://www.uniregistry.com

CHEVROLET

General Motors LLC

http://www.gm.com

CHEVY

General Motors LLC

http://www.gm.com

CHRYSLER

Chrysler Group LLC.

http://www.chryslergroupllc.com

DATSUN

NISSAN MOTOR CO., LTD.

http://www.nissan-global.com/

DEAL

Amazon EU S.à r.l.

http://www.amazon.com/

DEAL

Uniregistry, Corp.

http://www.uniregistry.com

DEALER

Dealer Dot Com, Inc.

Home

DEALS

DotDeals Inc.

http://www.radixregistry.com

DEALS

Sand Sunset, LLC

 

DEALS

Top Level Domain Holdings Limited

http://www.tldh.org

DODGE

Chrysler Group LLC.

http://www.chryslergroupllc.com

DUNLOP

The Goodyear Tire & Rubber Company

http://www.goodyear.com

FERRARI

Fiat S.p.A. (“società per azioni”)

http://www.fiatspa.com

FIAT

Fiat S.p.A. (“società per azioni”)

http://www.fiatspa.com

FIRESTONE

Bridgestone Corporation

http://www.bridgestone.co.jp

FORD

Ford Motor Company

http://www.ford.com

GMC

General Motors LLC

http://www.gm.com/

GOODYEAR

The Goodyear Tire & Rubber Company

http://www.goodyear.com

HONDA

Honda Motor Co., Ltd.

http://www.honda.co.jp/

HYUNDAI

Hyundai Motor Company

http://www.hyundai.com

INFINITI

NISSAN MOTOR CO., LTD.

http://www.nissan-global.com/

JAGUAR

Jaguar Cars Limited

http://www.jaguar.com

JEEP

Chrysler Group LLC.

http://www.chryslergroupllc.com

KIA

KIA MOTORS CORPORATION

http://www.kia.co.kr/

LAMBORGHINI

Automobili Lamborghini S.p.A.

http://www.lamborghini.com

LANDROVER

Land Rover

http://www.landrover.com

LEXUS

TOYOTA MOTOR CORPORATION

http://www.toyota.co.jp

LINCOLN

Ford Motor Company

http://www.ford.com

MASERATI

Fiat S.p.A. (“società per azioni”)

http://www.fiatspa.com

MINI

Bayerische Motoren Werke Aktiengesellschaft

http://www.bmwgroup.com

MITSUBISHI

Mitsubishi Corporation

http://www.mitsubishicorp.com

MOPAR

Chrysler Group LLC.

http://www.chryslergroupllc.com

NISSAN

NISSAN MOTOR CO., LTD.

http://www.nissan-global.com/

RACING

Black Orchard, LLC

 

RACING

Premier Registry Limited

 

RACING

Uniregistry, Corp.

http://www.uniregistry.com

RAM

Chrysler Group LLC.

http://www.chryslergroupllc.com

SMART

Smart Communications, Inc. (SMART)

http://www.smart.com.ph

SUZUKI

SUZUKI MOTOR CORPORATION

http://www.globalsuzuki.com

TATA

TATA SONS LIMITED

http://www.tata.com

TATAMOTORS

Tata Motors Ltd

http://www.tatamotors.com

TIRES

Bridgestone Americas Tire Operations, LLC

http://BridgestoneTire.com

TIRES

Dog Edge, LLC

 

TIRES

The Goodyear Tire & Rubber Company

http://www.goodyear.com

TOYOTA

TOYOTA MOTOR CORPORATION

http://www.toyota.co.jp

VOLKSWAGEN

Volkswagen Group of America Inc.

http://www.volkswagengroupamerica.com

VOLVO

Volvo Holding Sverige Aktiebolag

http://www.volvogroup.com

YOKOHAMA

GMO Registry, Inc.

http://gmoregistry.com/

     

Missing:

   

Acura

   

Mazda

   

Mercedes

   

Rolls-Royce

   

Scion

   

Smart

   

Subaru

   
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s