If you haven’t seen and learned about the power of Responsive Web Design, you’re missing a great new piece of digital marketing technology. Responsive Design throws out the idea of mobile websites, and instead builds a multi-device-capable platform around a single website.
My company offers Responsive Websites, and I’m learning that others providers are also entering this exciting space. For our automotive dealer customers, the benefits are enormous with sites that offer better consumer experiences, improved SEO and Social capabilities, and also also easier to maintain.
The next challenge for Responsive Website Design in the automotive space is convincing our 3rd Party Plug-in Providers that they also need to embrace this technology. I am referring to the many plug-ins for pricing, chat, online negotiation and financing that currently are built around desktop and mobile websites. When a Responsive Website attempts to plug-in some of these 3rd party modules, the consumer experience is not always consistent, with chat or pricing windows appearing in varied styles on smart phones and tablets.
Clearly some standardization around Responsive techology is needed for 3rd parties creating website modules, and Dominion is willing to help lead this charge.
What do you think? Any 3rd Party Plug-in providers ready to dive in?